Strategy, logo and a full visual identity in 10 days, so your brand finally looks as good as what you make.
Inquire nowA few quick questions, no commitment.
You were busy building the business. Now it's your brand's turn.
A fixed process, a fixed timeline and only one brand at a time. You get my full focus, quick replies and you see every step, so nothing surprises you at the end.
Brand strategy: who your brand is for, how it should feel and what sets you apart. Everything after this builds on it.
Two visual directions based on the strategy. You pick the one that feels most like you, and we go all in.
Your logo family, designed around the direction you picked.
Colours, fonts, a brand pattern and social templates. The pieces that make people recognise you before they read your name.
Every file in every format, your brand guide and a cheat sheet, all in one folder. Plus support after launch.
For launches and rebrands that need a strong core.
For brands that want to stand out everywhere, from menu to merch.
Packaging for a whole product line, merch, signage or something else entirely? Tell me what you have in mind and I'll put together a plan and a quote.
Inquire nowKarina quickly understood the direction we were looking for: modern, clear, warm and professional. The final branding feels cohesive, distinctive and very true to us, and the whole process was structured, reliable and pleasant throughout. We would absolutely recommend working with her.
Karina was fantastic to work with, she catered to our needs and created something that aligned perfectly with our vision. Reiterations were completed at record speed and we were very impressed and happy with the results. Will definitely be working with Karina again in the future!
Karina put so much effort and care into her work. She is very collaborative, efficient, and incredibly patient with revisions. She articulated the essence of the brand beautifully, and I also learned so much about my own brand through this.
Vegan for 8 years
Design degree
Illustrator at heart
Brand designer & strategist. Vegan foodie by heart.
I've been vegan for about eight years. I'm the friend who drags everyone to the new vegan spot and won't stop talking about how good it is.
I studied design at university and I love to draw and illustrate. That's where the mascots, stickers and patterns come from. What excites me most is building a full brand world that stretches into packaging, merch and social media.
I work with plant-based, vegan and sustainable businesses whose values I share, because I genuinely want to see you succeed.
You answer a few questions about your business. I read them and get back to you personally with the next steps. Nothing is booked until you say yes.
It depends on where you're at. If you're about to launch, open a new location, get into stores or your current look is holding you back, it usually is. Not sure yet? I break it down on my Instagram.
A logo is one small part of it. What actually sells your product is the full brand: strategy, colours, type and how it all works together. A logo on its own can't carry that.
Yes. The process is built for it and I only take on one brand at a time. You'll need to be available for a few quick check-ins, especially on day 3.
A filled-in questionnaire before we start and your feedback at each step, so we keep moving fast.
That's what day 3 is for. We fine-tune until one feels right before I design anything final, and revisions are included along the way.
Yes, I work fully remote with founders worldwide. Calls happen in English or German.
Brand Essentials starts at 1,900 USD, Brand World at 3,400 USD. Packaging, merch and bigger rollouts get their own quote once I know what you need.
Tell me about your business. I'd love to hear what you're building. I take on one brand at a time, so the sooner we talk, the sooner your 10 days start.
Inquire now